• companies & products
• topic: apprenticeship
• topic: logistics
• topic: engineering
• topic: production optimisation
• topic: qualification
• topic: products & innovations
• topic: procurement

• foodRegio working groups
• foodRegio events
• foodRegio list of contacts

Product Development

The food industry is significantly influenced by trends such as, for example, "functional food" or "biofood". Sometimes these trends are instigated and sometimes they are the product of general changes in eating habits. This is another segment that is showing a strong tendency toward short production cycles. That makes it necessary for companies to quickly recognize developing trends in order to maintain and further improve their competitive edge.

The foodRegio region has a high density of companies in the food industry. The primary aim of the "Product Development" project is to strengthen these companies and, through doing so, the region and Schleswig-Holstein as a whole. In addition to "Market Trends" knowledge management, brainstorming and trend appraisal will also play a part in this process.
And further to that, potential for joint product development ventures will be evaluated so that in this area, too, competitive advantage can be generated through cooperation between companies within the food industry of the foodRegio region.